With over 82% of GPs and 48k prescribers, AusDoc is the #1 community platform for the Australian Healthcare Industry

Our mission is to provide leading digital HCP engagement solutions for pharmaceutical companies that enable and empower all doctors to provide better informed and more effective healthcare solutions to help Australians live healthier, longer lives.

See how it works

The largest commercially addressable medical audience in Australia

Australian Doctor

Medical Observer

6minutes

How to Treat

Unparalleled HCP reach and engagement

#1 in digital

15,640

Unique monthly GP visits to AusDoc

#1 in commercial engagements

250k

Forecast engagements in 2023

#1 in email

40%

GP e-Newsletter open rates

#1 in print

70%

Highest average issue readership

On demand omnichannel sales and marketing engagement solutions for HCPs

Discover how ADG’s digital marketing engagement solutions enable the pharmaceutical industry to deliver meaningful HCP engagement. Our true omnichannel solutions integrate digital self-detailing, lead generation and face-to-face engagements.

Solving your challenges

ADG’s technologies deliver real opportunities for pharmaceutical products and companies by combining your most powerful sales and digital marketing assets to increase your HCP touch points by x6 and turn them into sales leads.

Build brands & create awareness

Rich brand display
Product hooks
Press release publication

Drive 24/7 digital HCP engagement nationwide

Self-detailing
Product microsites
Independent content
Self-directed education

Generate HCP leads

Qualified leads for your sales reps
Consent management
Build your HCP database
Facilitate virtual and face-to-face meetings and events

Doctor appointment reminders

Rep appointments
Sample orders
Event registrations

Access.PLUS

Australia’s #1 self-detailing platform for doctors

Engage 48,257 AHPRA-verified prescribers with Access.PLUS, Australian Doctor Group’s real-time digital communication platform service.
Increase your customer touch points by x 6 and turn them into sales leads.
Learn how you can deliver real opportunities for your customer-facing teams by combining your sales and digital marketing assets.

What is Access.PLUS and how can it help?

Book a demo today

Increase HCP engagement and generate leads for your reps

Nationwide Reach

Access.PLUS is Australia’s leading self-detailing platform with an AHPRA verified subscriber base of over 48,000 prescribers

Always-On 24/7

Available 24/7 – 365 for Doctors to access pharma information whenever and wherever best suits them.

Doctor Lead Generation

Generate doctor leads for your reps and increase call volumes.

Talk to us today!

We collaborate with brands and marketing teams to understand their objectives, building customised and relevant content that drives HCP engagement and targeted results.

FREE WHITEPAPER

Digital Marketing for Pharma Companies

A survey of almost 400 GPs conducted by ADG on their contact with pharmaceutical field staff early in the pandemic, found a significant drop in face-to-face engagement.

This industry whitepaper, ‘How a GP initiated engagement model could be the way forward for the pharmaceutical industry’ shows that through the adoption of new technologies and by accepting greater GP input into when and how engagements take place, pharmaceutical company support and eduction will remain as relevant and important as ever to GPs.

Download whitepaper now

Digital marketing tips and insights with Inside Healthcare

Read the latest trends in digital marketing and strategies for pharmaceutical companies on how to successfully achieve HCP engagement along with the latest insights, case studies, news and opinions.

Case Studies

May 4, 2022

How a digital engagement campaign achieved low-cost GP registrations to a pharma company’s microsite

Apr 4, 2022

How a digital self-detailing GTM campaign successfully informed GPs about best-practice mental health treatment options

Black Dog Institute, a leading university-based mental health research institute asked ADG to promote its Working Towards Wellbeing training video series. The aim was to

Sep 6, 2021

How an always-on self-detailing service challenged GP hesitation to initiate prescriptions of game-changing medication

A leading pharmaceutical company asked ADG to design a campaign encouraging GPs to follow updated treatment guidelines and build their knowledge and confidence to initiate

Jun 21, 2021

How an insight-driven content marketing campaign helped this not-for-profit educate GPs about mitochondrial disease

Meet John Betsis from the Gold Coast, diagnosed with mitochondrial disease in his late teens.

Mar 15, 2021

How a digital content strategy generated awareness among GPs of best practice treatment options

Hologic tasked ADG to promote its leading gynaecological product to help close knowledge gaps among GPs and address both over and undertreatment for heavy menstrual bleeding.

Mar 15, 2021

How a digital only campaign successfully replaced the loss of face-to-face sales support

A leading brand in the Women’s Health market tasked ADG to deliver growth and maintain profitability of the brand through a digital only plan. GPs

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News & Insights

Sep 6, 2022

Get in touch with us

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Want to find out more about the latest trends in digital marketing for pharma companies and how to drive meaningful HCP engagement?

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